On November 16, 2016, I published my first article on a brand new blog for my business, FPTraffic.
FPTraffic is a Facebook Page management tool I launched over 3 years ago. The tool has been pretty successful despite the fact that I have hardly done any marketing for it outside of my initial launch emails and a few promotions over the years on this blog.
It has grown primarily through word of mouth and referrals from my current customers. This is great because these new customers do not really cost me anything, but in order to take FPTraffic to the next level, I know it’s important that I start bringing in new customers through my own marketing channels and organically by producing content to help solve the pain points of my potential customers.
So, in November, I launched the FPTraffic Blog and over the past 107 days it’s generated about 40,000 pageviews and funneled a fair amount of new customers to FPTraffic.
Below, I will outline in detail how I have taken the blog from 0 to 40,000 pageviews and how I plan to continue to grow the blog (and business) in the years to come.
Why does your business need a blog?
As I mentioned, the FPTraffic blog is now 107 days old, but one of the biggest mistakes I’ve made with FPTraffic is not launching the blog the day I launched the site, 1306 days ago.
I believe my main reason for this is because I already had this blog, which has quite a bit of traffic, and I assumed I could post my updates on here.
While that is true and I have posted about it a few times (like when I added automatic YouTube posting), this has been a big mistake. Posting updates on a FPTraffic blog over the years would have just increased the traffic going to FPTraffic and the overall value of the business.
If you have a business, you need a blog. Create a blog for your business to help give you business a voice with your current and future potential customers. A blog will also help drive traffic to your business by finding and writing about your potential customers biggest pain points related to your business.
For example, I noticed that one of the common questions for Facebook Page owners and FPTraffic members was how to create ads for Likes. So, I published a guide to creating Facebook Ads for Page Likes and guess what? That article has been read over 1,200 times by current and future FPTraffic members!
No matter what your business is, there are people out there searching for more information about what you do. Your business needs a blog so you can help provide that information. This will provide value to your readers and in return, value for your business.
How can I setup a blog for my business?
Setting up a blog for your business is actually a lot easier than you may think.
I use and recommend that you install WordPress to power your blog. I’m not going to go into detail how that is done, but a few Google searches should either find you the answer or provide you with information on how you can hire someone to do it.
You can setup a separate domain for your blog (for example, if I had used FPTrafficBlog.com) or just set your blog up on your current domain. I have seen both practices used with a number of businesses. My personal recommendation is to set it up on your current domain.
Once you have WordPress installed and your blog is ready to go, I recommend trying to find a nice theme or template that fits with your business.
I use a premium ThemeForest theme for the FPTraffic Blog called Cedar. I decided to use Cedar because it has minimal features and the main focus is the content.
Finding and installing a theme on your WordPress blog is really easy in the WordPress Admin. It’s important to update the theme settings as much as possible to match the branding of your business though so there is cohesion between your business and your blog. With the FPTraffic Blog, I have the logo at the top of every page and I use the same colors throughout the blog and tool website.
Once your theme is setup and looks good, it’s time to find the right plugins to help make sure you’re getting the most out of your blog!
WordPress Plugins for your blog
There are a few plugins that I believe are a must for any WordPress blog and they are especially important to help get traffic to your business blog.
Yoast SEO is the best free SEO plugin I have found for WordPress blogs.
It has everything you need to make sure your blog and articles are optimized for search engines and even some options for making sure you are optimized for social media traffic such as setting up your Twitter Card.
When creating the post for your blog, Yoast will explain changes you need to make and things you need to do to make sure you’re as optimized as possible.
I am already seeing pretty significant search traffic to the FPTraffic Blog and I credit Yoast SEO with most of that for helping me make sure my posts are setup as best as possible. They also create your sitemap, which is important and will be discussed more below.
Google Analytics Dashboard for WP
Another very important plugin is the Google Analytics Dashboard for WP.
Hopefully, you already have Google Analytics setup on your business website. If not, do that first. Then, install the Google Analytics Dashboard plugin and set it up on your blog.
Google Analytics provides a ton of data on your visitors and will be very helpful for making sure your blog is growing and analyzing where the traffic to your blog is coming from.
You can even use it to track your traffic from your Facebook Pages
Although this plugin won’t be overly useful until you have 5-10 posts on your blog, I still recommend installing Related Posts right away.
Related Posts is an awesome WordPress plugin that will automatically insert “related posts” at the bottom of each post on your blog.
I use this plugin on all of my blogs and it’s beneficial because once someone finishes reading a post on your blog, they are likely to click one of the related posts and read that one as well. This reduces your bounce rate and increases your pageviews.
More importantly though, it increases the value you are providing for the reader, which will make them more likely to become a customer for your business.
Thank Me Later
Thank Me Later is a pretty awesome plugin that you have probably seen in action if you have ever commented on this blog.
It allows you to send a “thank you” email to anyone who comments on your blog.
You can configure it a few different ways, but I have mine setup on both this blog and the FPTraffic blog so that after I review and reply to your first comment, you get an email thanking you for participating in the discussion on my blog and a link to my reply to your comment.
With the FPTraffic Blog, I also include a link to our Weekly Digest newsletter so that you can sign up to get an email once a week with our new posts from the previous week.
Smush Image Compression and Optimization
WP Smush is WordPress plugin that I recently started using to help optimize the images on my blog to decrease pageload times.
It will automatically resize and compress the images you use on your blog. The quality of the image does not decrease, but the time it takes to load when someone opens up one of your posts does.
Decreasing pageload times is proven to help increase conversion rate. This means that people are more likely to read the articles on your blog.
Like the rest of the plugins I listed above, WP Smush is free and will provide a ton of benefit with a few clicks of your mouse.
Google Webmasters Tool
Besides the work you can do within your WordPress Admin and Yoast SEO plugin to improve your blog, there’s also an awesome tool Google has that you can use to optimize and analyze your blog for Google.
The Google Webmasters Tool (Search Console) is an underutilized tool by most business owners.
With Search Console, you can submit your sitemaps, view search analytics, check for crawl errors, and more.
Submit Your Sitemaps
It is important that you submit your sitemaps generated by Yoast SEO using the Search Console to help Google find and index the new content on your business blog as soon as possible.
When you login to Google Webmasters Tool, you will see the Sitemaps box on the right side (shown above). Click Sitemaps and then click the button to ADD/TEST SITEMAP.
Your sitemap URL can be found under the XML Sitemaps section in the Yoast SEO settings.
Add your sitemap and Google will work on indexing your blog and adding it to the search results as quick as possible.
Another awesome feature within the Search Console is the Search Analytics section.
Google provides you with a ton of awesome data within this section that isn’t even available in Google Analytics.
Once you start getting traffic from Google you can see the different queries that you are showing up for along with their the clickthrough rate and position you have.
You can use this data to help optimize your content for those queries and increase your exposure.
What should you be writing about in your business blog?
I keep mentioning that you need to write about pain points for your current and potential customers of your business. However, how can you find those?
My favorite tool for researching this data is actually something that I have already written about. It’s a combination of the free tools Keywords Everywhere and Ubersuggest.
Using those two tools, I compiled a list of a ton of different topics related to Facebook Pages that people have questions about. For example, how to invite people to Like your Facebook Page.
Another strategy I recommend is by searching on Quora for topics related to your business. Quora is filled with very intelligent people asking great questions. If you help answer those questions on your blog, you’re likely to get their business.
Besides answering questions and writing about pain points, you can also write about your business.
With the FPTraffic Blog, I am publishing articles about new features that I release. This provides value to my customers because it keeps them informed on new ways they can utilize my tool and it shows potential customers that I am constantly working to improve FPTraffic.
Build an email list
Building an email list of potential customers gives you a ton of leverage for future growth.
With the FPTraffic Blog, I started building my email list by using two different tools and plugins: ConvertKit and OptinMonster.
I have decided to keep my member email list on FPTraffic separate from my blog email list primarily because I know that a lot of my members do not care about the blog information and I don’t want to annoy them by making them a part of the blog list as well.
ConvertKit makes it very easy to build a separate email list for your blog.
They have a great Broadcasts feature you can use to send out emails to your list about new blog posts or information about your product.
You can also build a Sequence that you can send to people who subscribe to your list and it’ll automatically email them predefined emails according to predefined times.
For example, in the screenshot above, you can see the Sequence I have setup for my free Fan Page Course. Whenever someone subscribes, they get a new email from me just about every day for 2 weeks teaching them how to create a large Facebook Fan Page with FPTraffic.
ConvertKit has built-in features to help you get people subscribed to your email list on your blog, but I also use a tool called OptinMonster to grow my ConvertKit email list.
OptinMonster is a tool created by my buddy Syed Balkhi. As far as I’m concerned, it’s the best tool to increase the email optins on your blog or website.
Here is an example of one of the optin boxes I have showing up on the FPTraffic Blog right now.
As you can see, when the reader is scrolling through the article, they will get a pop up asking them if they “Want to learn how to build massive Facebook Page audiences” and a box to subscribe. That adds them to my ConvertKit email list and I can begin emailing them about all the awesome articles in the FPTraffic blog that explain how to build the audience (like my Boosting Strategy) and hopefully get them to sign up for FPTraffic.
Has all the work I’ve done on the FPTraffic blog paid off?
Okay, so we’re getting the point now where you’re hopefully starting to see the benefits of having a blog for your business, but you’re also starting to see all the work involved with actually setting up and operating the blog.
Is it worth it? Has all the work I’ve done to the FPTraffic blog paid off?
Yes and no.
Yes, the blog is most definitely worth the effort. As I’ve said, it’s going to provide a ton of value to my future customers and while it’s only just over 100 days old, it’s already providing a ton of value to my current customers.
No, it has not paid off yet. If I were to sit down and calculate the costs of the FPTraffic Blog so far and the actual financial gain from it, I’m guessing that I’m probably still in the red (expenses are greater than earnings). I have a blogger I am paying to write a few posts a week for me, I paid for a premium theme, I’ve been paying to advertise some of articles, I purchased a year subscription to OptinMonster, I’m paying monthly for ConvertKit, and I’m sure there are more expenses that I’m not even considering at the moment.
However, the overall long term value of adding and maintaining a blog for FPTraffic is astronomical.
I know from experience with this blog and all the others that I have started over the past 10 years that the long term benefit of a good blog far outweighs any short term expenses.
My biggest competitors for FPTraffic have had blogs for years and one in particular has claimed that a majority of their new customers come from their blog. They’re a company with over a million dollars a month in recurring revenue!
I will be profiting off of articles I publish this year on the FPTraffic blog for years to come on.
I’m only a few hundred days into this adventure and while it’s been a lot of work, I know that by providing more value to my customers through my blog, I am going to get more in return.
If not, at least it provided me with a good story to tell you
Let’s make some money!
The post The First 100 Days After Launching a Blog for My Business appeared first on Luke Kling.