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How to Benefit from Business Credit
How to Benefit from Business Credit

AdWords Advertisements

When running ads on the AdWords network, among the very first decisions you will require to make is on which network or networks your advertisements will run. You can run your advertisements on either the Google “search network” (Google, Earthlink, AOL, AskJeeves, etc), the Google “content network” (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are pluses and minuses to both that you will need to weigh before you decide.

What’s the Difference?

Google’s “bread and butter” is their search network and the advertisements running on those websites (Google, Earthlink, AOL, AskJeeves, etc). In my experience, advertisements running on the search network have a much greater click-through ratio than those on the “content” network.

Google’s “content” network is rather more complex. The ads I’ve run on the content network have actually had lower click-through rates, typically as much as 50% to 75% as high as those on the search network.

It Might be Worth a Shot

Google specifies that a lower click-through rate for your ads running on Google’s content network sites will not punish or otherwise damage the rankings of your ads running on the Google search network. Essentially, running your advertisements on both the search and content networks can not “harmed” your ads rankings and for that reason your sales.

If you have a little additional budget plan, you might wish to offer the content network a shot, particularly if you’re attempting to target readers of the New York Times or Business.com. It may be a great fit. If you have a smaller budget plan and you’re trying to find more steady traffic, go with just the search network.

Just to recap, when running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your advertisements will run.

You can run your advertisements on either the Google “search network” (Google, Earthlink, AOL, AskJeeves, etc), the Google “content network” (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both.

Finally, in my experience, advertisements running on the search network have a much higher click-through ratio than those on the “content” network. The ads I’ve run on the content network have had lower click-through rates, generally as much as 50% to 75% as high as those on the search network.

About Yesenia Barboza

Yesenia Barboza
My name is Yesenia Barboza. I have been in online marketing and business since 2005. Since that time, I have managed several websites and blogs while establishing a successful strategy business coaching program. Most of my clients and students range from start up businesses up to companies that want to expand the growth of their existing business.

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