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John Parris

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay.  BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to …

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Stocks Open Higher as Inflation Remains Muted

The Dow edged higher, suggesting investors will continue to rotate into banks and sectors that are sensitive to the economic outlook.

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