73% of the adult population report they are using the internet today and the number increases every day.
Of those individuals, 87% are utilizing online search engine as their main approach of discovering websites. My point– ignoring search engines in your brand marketing plan is a significant mistake. Is your brand really affected by search engines?
ClickZ carried out a research study in April of 2006, which stated 15% of brand searches strayed from the actual brand being clicked on.
This implies the normal brand lost 15% of visitors. Would not you like to see an increase of 15% in visitors seeing your message? A survey carried out by The Dieringer Research Group found 45% of adults state their brand viewpoints have actually changed as a result of advertising and other item info discovered online.
These are simply a number of research studies which reveal that brand name is affected by search engines. With the variety of websites on the internet increasing considerably, a growing number of sites are appearing in the leading outcomes for brand searches other than the brand name itself.
Sometimes it could be unfavorable messages about your brand name. The majority of business out there have detractors on the internet?
Whether it is news about a claim, irritated staff members or just dissatisfied clients. How good is your presence in search engines compared to your competitors and critics?
By increasing the talk in favor of your brand on the internet. The more positive images and messages you have online, the much better it is for your brand name.
Increase your Brand Presence Online Organic Search Listings for your Website When customers are directly browsing for your brand name, you require to make sure they can find you.
If you are not number one, then your website needs to be optimized for search engines. Aside from your company name, what keywords do you want individuals to connect with your brand name?
Exactly what’s your position for these keywords? You require to explore a search engine optimization program if your outcomes are not satisfying. Paid Sponsored Listings Now take a look at the sponsored listings; do you have a presence there?
You may ask “Should my business be listed in paid if we are already high in natural listings?” The response is almost always yes. You may be believing why should I pay for an ad on my company’s name when my company is already appearing initially in the non-paid (organic searches)?
This is a very common question. According to recent research, websites noted at the top of the natural search results and the paid listings will triple their click-thru ratio. The truth is everybody views things differently and browse results are no exception.
In eye tracking research studies, regardless of reason, some people are more drawn to organic search listings, while others are brought in to sponsored results.
Another reason you must be listed in both is your competitors could be showing up in paid search. Therefore, you might be losing traffic directly to your competition. Policies on trademark violation in online search engine differ and are tough to impose.
Aside from your trademarked terms, your rivals are bidding on keyword terms that are optimal for your brand name. Another reason for having exposure in both paid and organic is that it enhances the reliability of your message.
The more impressions a visitor sees, the more they believe you are a significant player. Aside from increased trustworthiness is increased name acknowledgment of your brand. Even if you do not get clicks, your presence makes an impression on your potential customer.
A research study by the Interactive Advertising Bureau and Nielsen/Net-Ratings shows that sponsored search ads do enhance brand recognition. Brand names with an ad on top position of a search engine rose by an average of 14% throughout 6 industries in brand metrics. The brand metrics definitely reduce with position although it is still higher than no position at all.
Press Releases Every press release you publish need to be optimized for search engines. A search engine-friendly press release increases the chances of your release being picked up on the search engines.
Blogging, Many corporations have actually started blogs in an effort to control, as much as possible, exactly what is being said about your brand name. Blogs are significantly being indexed and rewarded with high positions, making them another instrument you can utilize to obtain and control your message online.
Articles and news Including news or short articles based on your know-how is a terrific way to enhance your presence in search engines. Find out what your target audience is browsing for.
The bottom line is this, if you are not shaping the messages of your brand name on online search engine, someone else is already or will soon do it for you.
Just to recap on the study that was done by ClickZ as they performed a research study in April of 2006, which stated 15% of brand name searches wandered off from the real brand name being clicked on.
Remembering that these are just a couple of studies which show that brand name is impacted by search engines. With the number of sites on the internet increasing considerably, more and more websites are appearing in the leading results for brand name searches other than the brand itself.
Brand names with an ad at the top position of a search engine increased by an average of 14% throughout 6 industries in brand name metrics. A search engine-friendly press release increases the opportunities of your release being picked up on the search engines. So what is your Brand and Message?