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How to Use First-Party Data for Ad Personalization

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation.  The truth is, you are being watched. In …

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How to Do Niche Marketing For Tiny Audiences

Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must …

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Grow Your Brand: Here’s How to Distribute and Share Your Content

At Paper.li, we highly value the power of content in all forms and the importance of building an outstanding personal brand. That’s why we launched The Personal Branding Playbook, where we share a proven method … The post Grow Your Brand: Here’s How to Distribute and Share Your Content appeared …

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Why Entity-Based SEO is a New Way of Thinking About Optimization

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content.  When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). …

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7 Tips for Creating International PPC Ads

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed …

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Algolia (YC W14) is hiring to enhance its search engine

Article URL: https://www.algolia.com/careers/senior-software-engineer-distributed-systems-paris/ Comments URL: https://news.ycombinator.com/item?id=26669523 Points: 1 # Comments: 0 The post Algolia (YC W14) is hiring to enhance its search engine appeared first on ROI Credit Builders.

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How to Understand and Improve CTOR (Click-to-Open Rate)

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in …

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10 Online Survey Creator Options to Use For Feedback

Every business wants to feel like its customers and employees are happy. After all, it’s human nature to want to be loved, right? However, “making people happy” isn’t just a nice-to-have. Doing so has real-world business benefits. For instance, did you know customers will pay up to a 16-percent price …

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MindsDB (YC W20) Is Hiring a Business Development Manager

Article URL: https://career.mindsdb.com/o/business-development-manager Comments URL: https://news.ycombinator.com/item?id=26670709 Points: 1 # Comments: 0 The post MindsDB (YC W20) Is Hiring a Business Development Manager appeared first on ROI Credit Builders.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay.  BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to …

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