Continuity Programs helps companies grow with easy-to-use CRM (customer relationship management) software and automated marketing. Plus, the company sells marketing products that can be purchased online by individuals and small businesses. In 2016, Continuity Programs launched MyCRMDashboard, also known as MGIC Elements. This CRM includes built-in direct marketing, making it effortless for users to communicate with their contacts.
Continuity Programs campaigns have consistently proven to drive referrals and repeat business, generate exclusive leads, increase customer retention, boost cross-selling, and much more. The company specializes in serving banks, mortgage lenders, real estate companies, and contractors across the US. Since 1973, Continuity Programs has helped over 10,000 companies grow and 200,000 sales professionals earn a living and feed their families.
“In 2012, we were honored as Best Small Business of Southeast Michigan. We witnessed 50 extremely impressive companies accept the ‘Michigan 50 Companies to Watch’ award,” said Kirk King, president of Continuity Programs. “Now, five years later, we are proud to be celebrating among the top 50.”
Companies making it to the “Michigan 50 Companies to Watch” list are a remarkable group of second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from investors or grants, these companies form the backbone of Michigan’s economy. Representing all regions of the state and a diverse range of industries, companies like Continuity Programs are known for their exceptional entrepreneurial leadership, creation of innovation or use of innovation in creative ways, and their sustainable competitive advantage.
Winners were selected by Michigan-based judges from the banking, economic development, entrepreneurship development, and venture capital communities.
Information about Michigan Celebrates Small Business can be found at MichiganCelebrates.biz.
“In 2012, we were honored as Best Small Business of Southeast Michigan. We witnessed 50 extremely impressive companies accept the Michigan 50 Companies to Watch award, said Kirk King, president of Continuity Programs. Now, five years later, we are proud to be celebrating among the top 50.”