Branding involves creating signs that potential fans or “targets” will relate to you or your item.
Those symbols, when combined and attributed to your brand name, are then referred to as your brands identity.
Branding is shown in whatever you do or state as an artist. The pictures you take, Your autograph signatures, your name, logo design, interviews, cover art and anything audible or visual need to all be thought about when developing your brand name identity.
Be mindful of everything you say or do in public if your music brand is still young (under five years). With those remarks about George W. Bush, the Dixie Chicks branded themselves as “unpatriotic”.
Be cautioned, view what you do or state really carefully. Of course this often made the artist’s feel like puppets, however this practice generally kept the artists brand name stability intact.
If you are a artist or musician be calculated about every thing you do or say. Another thing to consider is your target market.
Discover no more than 2 markets or genre’s to market to. I’ve worked with ambitious artist who state “I can sing all kinds of music”.
Being a versatile singer or entertainer is an excellent thing, however not when constructing your brand name identity. It’s best to choose a couple of genres -max, to market to. E.g. jazz and blues, hip hop and r & b, folk and country etc .
Develop your very own brand name Identity – don’t let the public do it for you.
Recently, Arctic Monkeys offered over 300,000 utilizing just the web to market their music. Arctic Monkeys came out of no place with their CD “Whatever They Say I Am, That’s What I’m Not”. Arctic Monkeys got great deals of complimentary press but not the kind they would have liked.
News short articles and radio functions about Arctic Monkeys all stated the exact same thing -“we have no idea who they are or what they represent”. Well that’s no chance to develop a brand name.
With all of the totally free press Arctic Monkeys have actually received you ‘d expect them to be on every American teenagers lip’s. Not so. A lot of American Teens do not even know Arctic Monkeys exist. Arctic Monkeys permitted the press minimal access to their brand name and journalism did what they do best when the information are missing – they complete the blanks with speculation.
If you are a young brand name don’t let this take place to you. Tell the general public exactly what to state and believe about you through news release and brand building activities.
Let your brand name account grow before you take deposits out of it. With branding, consistency is constructs equity. Leave it alone and let it produce value for you as soon as you have actually developed your brand identity and start to get some great attention.
Consider your branding efforts as putting cash into an interest producing account like a 401K. The more you put into the exact same account the more interest you’ll get. The more interest you get the more cash you’ll get. Get it?
Artists who alter their brand identity frequently do not have much success establishing a strong brand name identity and have a lot more challenging time getting people to bear in mind who they are or why they need to purchase that brand.
What you are striving for is brand name existence!
To have brand name presence, you’ll need to pick a target market, you’ll need to develop the associative symbols that represent your brand name, you’ll need to handle your young brand name with care, you’ll have to limit where and how you market your brand name, you’ll need to tell people what your brand name signifies, you’ll need to invest in your brand and let it grow for you without altering it.
As you follow the steps above you’ll see your brand name grow and offer you a return on your investment.
Of course this typically made the artist’s feel like puppets, however this practice usually kept the artists brand stability undamaged. Being a versatile singer or entertainer is an excellent thing, however not when constructing your brand identity.
Construct your own brand name Identity – do not let the public do it for you. Learn from the example with the Arctic Monkeys, who allowed the press minimal access to their brand name and the press did what they do best when the details are missing out on – they fill in the blanks with speculation.
Once you have actually constructed your brand identity and start to get some excellent attention, leave it alone and let it create value for you in telling your story and brand message.