Fast Moving Consumer Goods

But let’s make sure you know what FMCG’s are.

Fast moving consumer goods, also known as consumer package goods, are products that are sold quickly and at a relatively low cost. Examples include packaged foods, beverages, cleaning products, toiletries, over-the-counter drugs and many other consumable products. In contrast, durable goods are goods that last for several years including automobiles, books, firearms, household goods (home appliances, consumer electronics, furniture, yard tools), tech devices, sports equipment, jewelry, medical equipment and toys.

Most fast moving consumer goods have a very short shelf life, either because we deplete them quickly, or because the product deteriorates rapidly. For example, some FMCGs, such as fruits and vegetables, meats, dairy products, and baked goods, are highly perishable. Other goods, such as pre-packaged foods, soft drinks, candies, toiletries, and cleaning products, have high turnover rates meaning we use them frequently.