Understanding Internet Marketing Lead Generation
I don’t know about you but I’m a visual learner. I like not only reading about a topic but actually seeing how everything flows together as a system using images and charts. Below is a clever visualization that provides and overview of lead generation:
Image source –
Now that you’ve seen a basic lead generation funnel, let’s break it down even further.
The infographic below is from StraightNorth and illustrates how all components fit together to form cohesive campaigns in what they call the internet marketing lead generation ecosystem . It will give you a working blueprint for building a complete internet marketing strategy that maximizes sales your lead generation:
I had to shrink the infographic a little to fit it on my page so if it looks blurry just click on the image and you’ll get a more legible copy.
Infographic source: straightnorth.com