Online PR News – 27-June-2017 – Long-time entertainment talent public relations executive Cheryl Lynch, has launched a new division within her boutique PR agency, Lynch Archer PR Entertainment, called #LAPRSocial. The new division provides Influencer Marketing and Mediafluencer* strategies through a combination of traditional media engagement and celebrity activation, for an array of projects and budget ranges, while utilizing some of today’s most sought-after social influencers and digital content providers already signed to the #LAPRSocial roster.
The Mediafluencer* concept strategies are uniquely created for talent and brands, whereby influential members of the press are seeded and pitched pertinent talent, brand and product and messaging with resultant efforts being activation, engagement or implied endorsement.
According to Lynch, “The new division will provide results-driven, brand influencer strategies that deliver quantifiable metrics within targeted appropriate demos. We are creating campaigns that connect influencers to top brands, events, emerging technologies, entertainment and digital properties in a relevant, organic and engaging manner.”
Lynch’s influencer marketing experience includes work with top Fashion and Beauty influencer Sierra Furtado, original MAGCON member Taylor Caniff, mega-popular teen influencers the Rowland Brothers and Emblem3 front man Wesley Stromberg.
Lynch Archer PR Entertainment has spent more than a decade developing many first-to-market public relations strategies most notably leading digital PR, West Coast, for what Ad Age describes as one of the Top 15 Ad Campaigns of the 21st century, the truth. http://adage.com/lp/top15/#truth
The day-to-day core of Lynch Archer PR Entertainment’s business is the creation and execution of media campaigns, for a variety of top tier brands, utilizing an exciting array of talent and tastemaker strategies for clients like Suzuki Motorcycles, Tropicana, FORD, Hunt-Wesson, Virgin Airlines, Marvel Comics and Ben & Jerry’s.
The current #LAPRSocial roster touts a reach of 58.6 million with impressions at approximately 1.6 billion.
*Mediafluencer – the strategy of using influential members of the press within the overall marketing mix.
“According to Lynch, the new division of Lynch Archer PR Entertainment, #LAPRSocial, will provide results-driven, brand influencer strategies that deliver quantifiable metrics within targeted appropriate demos. We are creating budget-aligned campaigns that connect influencers to top brands, events, emerging technologies, entertainment and digital properties in a relevant, organic and engaging manner.”