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GIF: A GIF is basically an image file format that is animated by combining several other images or frames into one file. This single file is encoded as graphics interchange format (better known as GIF and uses the file extension designation .gif) ).
Why GIF Marketing Is So Effective
If you don’t know what a GIF is you just looked at one above. It’s basically a very short, looping movie, graphic image, or picture.
GIFs are great in marketing since they attract attention which is vital to selling. GIFs allow you to deliver a brief attention-getting message, offer a call-to-action, and touch on your viewer’s emotions – all in seconds. Compared to just selling using text, GIFs are very easy for people to digest and immediately understand if they’re on target.
Four Ways To Market Using GIFs
So how do you use a GIFs to market effectively? Here are four ways:
- Use a GIF to tell a short story or lay out a simple process: Most people are visual learners and prefer to see how something works rather than read about how to do something. That’s why the short one-minute-recipe videos you see all the time on social media are so popular. It sure beats reading a recipe!
- Increase attention to your website or blog: The old way to get attention on your site was by using Flash, but we all know that Flash is too cumbersome and ends up slowing your website down, and thus crippling your SEO efforts. GIFs will not slow your site down and will provide the visual stimulation and emotional element that keeps people on your page.
- Promote a product or service: Sure, they’re only a few seconds long but GIFs are a great way to highlight a few features and benefits of the product or service you’re selling. If the product or service is a little more complicated, you can make several different GIFs that break the features and benefits down into simple-to-understand bites.
- Share on social media platforms: Facebook, Twitter, Tumblr, Pinterest and many other popular social media channels now support GIFs. By using the first three methods above, you can attract a lot of attention to your marketing messages on social media. If you come up with something really cool it may just go viral!
So I know what you’re thinking to yourself right now… How do I make my own marketing GIFs?
World’s First Marketing GIF Maker And Marketing Platform
A new app allows you to make fascinating viral and marketing animated GIF images in the new way top marketers, viral content producers, and top brands do it. 
Netflix, Dell, Disney, Nintendo and thousands of others are using new type of GIF which now you can make in GIPHplayer in a few minutes.
GIPHplayer allows to massively increase viral traffic, prospect reach, and sales conversion, simply by copying and pasting one line of code onto your favorite website.
And yes, you’ll be allowed liking, sharing, and even GIF animation autostop. PLUS we made sure that it works for blogs, websites, and ecommerce stores flawlessly.
GIPHplayer allows you to leverage the power of animated GIFs onto any website, blog or eCommerce store.
- GIPHplayer enables every visitor who watches a GIFs animation on your website, to potentially virally spread your GIFs to all friends on facebook and other social networks.
- Also, while GIFs give you amazing opportunity for viral traffic on social media and they are massive click boosters for email, the endlessly looping GIFs on your website, blog or ecommerce store may actually hurt engagement and conversion, if it is not stopped after some time.
- You see, people really enjoy to watch a few loops of GIFs and share them, but then looping forever animation may become a distraction for people who try to focus on reading your web page content or buying ecommerce product.
- GIPHplayer solves that endless GIF looping problem by giving you the option to set the animation autostop after some time and even giving the viewer the ability to resume and pause loop as well.
- In other words it allows you to use the full power of GIFs on your web site or ecommerce store without the drawback of potentially distracting visitors who are ready to engage and convert after already seeing enough of animation.
- It allows you to fully customize the look of your GIFs and control the visitor’s experience on your website.
- You can choose delayed animation start, easily set GIF to autostop after set time, allow the user to start and stop GIF playback, select player skin, and take advantage of the social sharing feature.
- GIPHplayer even allows you to add paused animated GIFs to the website, which is super important in the case you have several animated GIFs on the same page. This feature prevents the viewer experience nightmare with all GIFs animating at the same time.
- In other words, it is like advanced video player but for GIFs and Cinemagraphs.
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