Tag Archives: Content

It doesn’t matter how valuable or engaging your content is, it’s not worth much if no one reads it (or if the wrong people read it). This brings us to a significant problem that content managers face today. Tons of new content appears online each day. WordPress alone hosts 70 …

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t.   It’s no secret that content marketing works.  What’s difficult is showing up day after day, with fresh …

We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without a perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating …

Imagine if every new visitor to your website is a buyer. Not someday in the future but right then on their first visit as they enter into your sales funnel. How much profitable would your life as a marketer be?  Thing is, selling isn’t that simple. In fact, it is probably more …

Building a personal brand is not a quick process. It takes time, effort and consistency and even once it has been established it will inevitably evolve over time. How you manage that evolution and grow … The post How to Build Your Personal Brand Using Content Marketing appeared first on …

Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs …

Building a personal brand is not a quick process. It takes time, effort and consistency and even once it has been established it will inevitably evolve over time. How you manage that evolution and grow … The post How to Build Your Personal Brand Using Content Marketing appeared first on …

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of …

Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts. Now it’s time to change your approach, and adopting a pillar content strategy may be …

Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this …