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Tag Archives: Corporate

How Corporate Branding Translates Into Actual Sales

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches.   Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve …

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Huge Disparity in Corporate Profits Hints at Something Amiss

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