Home / Tag Archives: Guide

Tag Archives: Guide

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and …

Read More »

Guide to Facebook Open Graph and Twitter Card

Ever shared a post from your website to Facebook only to find blocky chunks of text and blurry images? We have all been there as digital marketers and social SEO experts. It happens when sharing content from sites to social media platforms. It also happens when interlinking content between different …

Read More »

The Ultimate Guide to Using UTM Parameters

Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing …

Read More »

Pain Point SEO: A Guide to Finding Your Buyer Keywords

Want to get traffic that converts in a few clicks? It’s important to revisit your current keyword strategy and take a look at pain point SEO.  For marketers, pain points sometimes are not as straightforward as an awful migraine or a bad hip that is aggravated by the weather.  In this …

Read More »

The Definitive Guide to Local SEO

Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people …

Read More »

How to Create an Editorial Style Guide

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is …

Read More »

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a …

Read More »

A Guide to Behavioral Segmentation Marketing

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could …

Read More »

How to Work With a Consultant: The Ultimate Guide

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge …

Read More »

The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to …

Read More »
css.php
Font Resize