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Tag Archives: Lessons

4 Content Marketing Lessons Bob Ross’ “Happy Little Trees” Can Teach You

People who grew up in the 1980s and 1990s can’t possibly not know who Bob Ross is. His trademark afro hair and his “happy little trees” were all the rage, turning the “Joy of Painting” … The post 4 Content Marketing Lessons Bob Ross’ “Happy Little Trees” Can Teach You …

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7 Marketing Lessons from Eye-Tracking Studies

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing …

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30 Lessons After 30 Million SEO Visitors

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you …

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