Tag Archives: Should

It goes without saying that the content you create and share is the essence of building your personal brand. Producing top-quality content, in high volumes and in new formats, will have you standing out from … The post What Types of Content Should You Create For Your Personal Brand? appeared …

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even …

The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular. Unfortunately, apps are not as exciting to consumers as …

Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy. They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn …

Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and what to test. This …

If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your …

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and …

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which …

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, …

In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend, business owners don’t …