Tag Archives: Social

Social media is often your customer’s top choice to try and solve any issues they are experiencing with your site or your product. This brings up a few challenges for big and small businesses: Customers tend to expect answers right away Your leads may give up on your brand if …

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. …

The Best And Worst Times To Post On Social Media — And The Science Behind It In business, timing is everything. If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only …

Top 10 Benefits of Social Media Marketing for a Business Ultimately, every business seeks growth. The question “How can I grow my business?” has been asked time after time. And very often, “Social Media Marketing” is the answer. I believe most of you here are already utilizing social media as …

You know, one of the coolest things a brand can do on social media is to host a social media contest. I mean, what part of a social media contest is not fun? The sense of competition, funny and interesting entries and the best part, winning amazing prizes! The whole …

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The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how …

Editor’s note: This post was written by our wonderful Paper.li publisher, Ann Smarty. She includes many insights that are helpful to small businesses and entrepreneurs wanting to have success on social media.   According to a collection of statistics from Iron Paper, by 2015 a full 54% of B2B marketers …