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The Marketer’s 5 Step Guide to Beacon Technology

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on …

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Keyword Research for Content Marketing a Step by Step Guide

Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this …

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