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Tag Archives: Strategy

Digital Strategy Consulting

Businesses have always enjoyed a comfortable position when it comes to planning and preparation.  Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days.  So if you can’t keep up with …

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Silver Lake Launches New 25-Year Investment Strategy Backed by Mubadala

Abu Dhabi sovereign-wealth fund Mubadala Investment Co. is making an investment in Silver Lake and contributing $2 billion to help the technology-focused private-equity firm launch a new long-term strategy, according to people familiar with the matter.

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The 6 Best Digital Strategy Companies of 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy.  Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an …

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How to Create a Successful Pillar Content Strategy: A Step-by-Step Guide

Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts. Now it’s time to change your approach, and adopting a pillar content strategy may be …

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Develop Content Strategy – Streamline Your Content Production

Over 95% of marketing nowadays takes place on online platforms. Simply having an online presence is nonetheless not enough to get people on your website and social media pages. You need content that keeps people glued to the pages, sharing links to the pages, and coming back time and again. …

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Search Intent: An Ingenious Part of Your SEO Strategy

An SEO strategy aims at getting more traffic to your site. As you rank higher in Google, the easier you’re able to attract a substantially larger audience to your site. Undoubtedly, your business probably has more than one objective—to sell your merchandise, encourage referrals and have repeat visitors through an …

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Your Ultimate Local SEO Strategy to Outrank Your Competitors in 2020

Local searches are incredibly popular today. According to HubSpot, 46% of all internet searches are now local. It’s a statistic that has remained largely underappreciated, but one which could help any brick and mortar store quickly generate more traffic and sales. It gets better. Local searchers are way more likely …

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How to Enhance Your Video Strategy: OTT, Live-Streaming and More!

Video industry is huge these days: Either you are in or your brand is missing out! Small Biz Trends claims that by 2019, 80% of all web traffic is going to be video traffic. All major agencies and brands have already joined the trend: According to Outbrain survey, over 8o% …

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How to go Inbound With Your Email Marketing Strategy?

An Email Marketing Guide – Going Inbound with Email Marketing Strategy Marketing has evolved and become more dynamic with time. We can attribute this to technology trends as well as the growing awareness among the customers. Email marketing happens to be one of the most strategic ways to communicate with …

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How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources

I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree …

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