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How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand …

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How to Promote Brands Through Gifs

In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes …

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How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? It’s possible! YouTube videos reach more than 2 billion users a month—about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive …

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