What exactly is a brand? It’s a concern that has actually confused the academics for decades and avoided the most erudite of scholars. So, coming from the trenches of the real life of branding, we’ve specified the term and provided it an extensive significance.
A Brand Name Consists Of Ten Basic Building Blocks:
– The Name
– The Logo (brand name icon).
– The Brand’s Colors.
– The Slogan and Brand Messaging. *(Conceptual Branding)
-Message that the Brand is Trying To Convey *(A Certain Way To Think Or Feel)
– The Sound of the Brand.
– The Overall Look and Feel = The Brand’s Position and Appeal.
– Packaging the Brand.
– The Brand Experience.
-The History and Story of the Product or Service
A Brand is the greater sum of its parts. It is constantly more than just the nuts and bolts, the pieces; terrific brands are always the result of the whole equating to more than the sum of its parts.
Branding is about making me, the consumer or purchaser, more hip, more in the “know,” more cool than any person else. We are a country and a generation wanting to be special. We wish to be richer, more lovely, much better dressed and more effortlessly gorgeous than other generation that we understand.
We want everything to imply more. We want everything to have significance. We “just want to be real.”.
We want to be able to trust what we purchase and whom we purchase from. That’s why Coke is still the number one brand name in the world. The more we know about a brand name, the more we trust it. The more we trust it, the more we purchase it and continue to experience it. The more we experience it, the more faithful we become.
Commitment Is The Currency That Can Not Be Traded For Dollars.
What precisely is a brand? Recapping, Branding is about making me, the consumer or buyer, more hip, more in the “know,” more cool than anyone else. We want to be able to trust exactly what we buy and whom we purchase from. That’s why Coke is still the number one brand in the world. The more we know about a brand, the more we trust it. It is the story of a product or service that the consumer falls in love with it..