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United Way of Greater Rochester ROCs on with Envative

United Way of Greater Rochester ROCs on with Envative

United Way is partnering with Envative to make Roc the Day, their flagship fund-raising event, easier for agencies to participate in and for ROC stars to give!

Online PR News – 20-June-2017United Way of Greater Rochester has partnered with local software development firm, Envative, to rewrite United Ways web-based software application for the charitable organizations flagship donation event, Roc the Day, for 2017.

ROC the Day is a community-wide 24-hour day of online giving. Thousands of donors come together each year to support hundreds of not-for-profit organizations from across the region. To date, ROC the Day has raised millions of dollars each November to give an end-of-year boost to the charities doing great work in the Rochester community.

United Ways primary goals for updating the ROC the Day system include mobile-device responsiveness and user interface improvements, such as agency search and a streamlined donation check-out process. In addition, users can expect an updated look and feel for the ROC the Day website. Combined with other functional updates, the planned changes will ensure an improved user experience for United Way participant agencies and ROC Stars (donors) alike.

Envative has managed United Ways web properties since 2014 and has made incremental site improvements each year. Our partners at Envative help us to provide the most user-friendly experience for our donors, the participating non-profits and our community, said Juli Geyer, Director of Marketing and Communications at United Way. ROC the Day is a fun event to rally our community to help hundreds of great causes, and were excited to work with Envative to revamp the site for this years event.

United Ways commitment to making broader website enhancements this year is a testament to the organizations dedication to providing successful fundraising for the hundreds of participating not-for-profits throughout the Greater Rochester community and nine-county region.

Envative, located at 50 University Ave., Rochester, NY, is one of the areas premier custom software development firms and creators of engaging web, mobile and design experiences for a wide range of clients in the private and public sectors.


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Dea Corsi

About Yesenia Barboza

My name is Yesenia Barboza. I have been in online marketing and business since 2005. Since that time, I have managed several websites and blogs while establishing a successful strategy business coaching program. Most of my clients and students range from start up businesses up to companies that want to expand the growth of their existing business.

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